How can you attain revenue goals while keeping customer acquisition costs down?

Join us for an exciting new webinar on Wednesday, December 7 at 1 PM EST, 10 AM PST. Your hosts, John McTigue, EVP of Kuno Creative, and Paula Pollock, CEO of Pollock Marketing Group, will join forces to discuss the marketing challenges of Software as a Service (SaaS) companies, present inbound marketing solutions and show industry examples.

In this webinar we will discuss the unique challenges facing SaaS companies and how to overcome them with inbound marketing.

• Business planning - commitment to marketing
• Marketing strategy - thinking it through
• Brand awareness and time-to-market
• Competitive edge and differentiation
• Content, context and conversion
• Freemiums, trials and subscription conversions
• Customer acquisition cost and life time value
• Reducing churn and cancellation rates