How to Drive Revenue and Rapidly Grow Your SaaS Company!
The Software as a Service (SaaS) industry is one of the fastest sectors in the global economy, but SaaS companies face some daunting challenges. During early stages they must drive significant revenues despite having little or no brand awareness or online footprint.
Learn how inbound marketing can help you increase brand awareness and lead generation while reducing cost per lead and churn!
In this recorded webinar we will discuss smart marketing strategies for SaaS companies:
- The economics of SaaS - CAC, Churn and LTV
- Inbound Marketing - Getting Found Online
- Inbound Marketing - Optimizing Lead Conversion Rates and Costs
- Innovative Ways to Fund Early Stages
- Reducing Churn and Maximizing Lifetime Value Through Community
- Marketing Strategy Through Startup, Rapid Growth and Mature Stages
- Examples of Winning SaaS Marketing Stragegies
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John McTigue, EVP of Kuno Creative, and Paula Pollock, CEO of Pollock Marketing Group, join forces to discuss the marketing challenges of Software as a Service (SaaS) companies, present inbound marketing solutions and show industry examples.