Did you know that mobile web use will overtake desktop use by 2015?
The question is, how effective is it in attracting visitors and capturing them as leads? Is it designed for smartphones, and is your content appropriate for mobile users?
In this report, we present best practices for creating and managing an effective mobile website. What are the options and the pros and cons of each option? We recommend ways to get the attention of mobile visitors, keep their interest with mobile-ready content and capture them as sales leads.
Questions and answers in this report:
- Can you easily read and navigate through your site?
- Is your website too complicated for a mobile visitor?
- Is your website relevant to a mobile visitor?
- Option: Build a new, separate mobile website
- Option: Adapt your main website to be "mobile-ready"
- Our recommendations and process for building a mobile site
- Should your company build a mobile app?
- What's the cost of building a mobile presence?